“This new logo is our next evolution. It symbolizes our deep commitment to our legacy in weightlifting and our company’s unique story and leadership position, but also supports our expanded focus, reflects our core values and future in strength,” said Jenny Wilde, Marketing Manager. “It is a fitting way to celebrate our 60th year, and embrace our future as we continue to evolve and grow.”
Halmstad, Sweden – Eleiko announced today it is launching a redesigned logo and brand identity that will be rolled out over the coming weeks and months. Eleiko has been the leader in professional weightlifting and powerlifting for 60 years. Our success is rooted in our commitment to quality, craftsmanship and performance and supported by innovations throughout our history. Over the years, we have grown our range of products, improved our offerings and gained more knowledge. Eleiko’s 60th Anniversary is a fitting time to reflect on all we have accomplished, but also look towards the future.
The new logo reflects Eleiko’s deep commitment to our legacy in weightlifting, while also embodying the company we have become and our future in strength. The lettering draws inspiration for the original Eleiko logo, with a modern perspective. The symbol – inspired by arms raised high, at the top of a lift, in victory, in strength and in joy – captures our spirit and the traits we, and our users, aspire to everyday. Raise the Bar is the motto that drives us. It is our commitment to innovation, to constantly challenge limits and go beyond what we thought was possible. It captures our drive, and connects us to our heritage as a leading force in weightlifting and powerlifting, making the world’s best bar. “This new logo is our next evolution. It symbolizes our deep commitment to our legacy in weightlifting and our company’s unique story and leadership position, but also supports our expanded focus, reflects our core values and future in strength,”
said Jenny Wilde, Marketing Manager. “It is a fitting way to celebrate our 60th year, and embrace our future as we continue to evolve and grow.”“At Eleiko, we work to make people stronger so they can perform better – in sports and in life.”
said Erik Blomberg, CEO Eleiko. “We are passionate about strength, and believe it is essential to living well, and being your best. We strive to inspire the pursuit of strength, and want to help people reach moments where they can raise their arms in victory, in strength and in happiness.”
The international rebranding will be an ongoing process, rolled out over time as Eleiko introduces new and refreshed products, develops new materials, and redesigns our online spaces. We hope you follow along with us on our journey as we grow and evolve.ABOUT ELEIKOAt Eleiko, we work to make people stronger so they can perform better - in sports and in life.
For over 60 years, Eleiko has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.